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The Only 17 Words You Need When Marketing Anything

People will do anything for those who• Encourage their dreams• Justify their failures• Allay their fears• Confirm their suspicions• And help throw rocks at their enemies.— Blair Warren

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Tea or Bedroom First?

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I coach Instagram influencers who monetise, and here’s their secret fears.

I've been coaching for a REALLY long time. Like, over a decade long. Coaching folk who make their money in the online space? This is my 4th year. So to celebrate, I'm sharing with you things I've been asked in coaching from over the years. Here's a deep dive into some most secret fears and musings pulled from many conversations and coaching calls 6 figure + earners (anonymously, of course.) 'Look, some days, it works. I just give myself these really hard expectations.' 'Am I missing something?' 'Do I suck, and Instagram are just like, hiding my

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How to Gain a Following and Launch Your First Product

How to Gain a Following and Launch Your First Product “All our dreams can come true, if we have the courage to pursue them.”- Walt Disney  1. Learn that everyone struggles with an identity shift before you launch your first product, you unique little pony. It’s WEIRD showing up online doing stuff you haven’t done before. It’s fine. Suck it up, this is called paying your dues. All part of the level up. I promise you won’t be crying about it when you’re counting PayPal transactions. 2. Sit down and write out 100 names. This is your Dream 100. Heard of Dream 100? This is

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The Irritating Yet Necessary Dating Fundamentals You Forgot

The Irritating Yet Necessary Dating Fundamentals You Forgot OK, so let's have this conversation. But I'm a business coach, so I'm going to use language my blog readers will appreciate. Yes, I'm going here. Sort your apps out. Boundaries, and putting yourself first are mission critical in anyones' life. However, if you are single and you're also in business, that means the buck stops with you. You have more at stake than just you, and it's really important as you level up in your business that your entire ecosystem comes with you. Otherwise you break it.  So if you'

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Your ‘Fuck It’ Pricing Bucket

Your 'Fuck It' Pricing Bucket Fuck it. Here’s my rates. Have you heard of ‘Fuck It’ quoting? It’s when you know you could do the job, but it’s hard work, and would pull you away from your important revenue producing activities, and it’s a one off job, and you eventually just say ‘fuck it’ and quote something you consider outlandish. Once I quoted a ‘fuck it’ price of $1500 for a single sponsored blog post. I genuinely didn’t want to do it, so I quoted the only amount that would make me happy, added on a nice photo shoot for them, and I was happy with the money. So were t

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You’re Selling Milk, Not Gold

You're Selling Milk, Not Gold Gold is great! It’s worth lots of money, to absolutely everyone that owns it. Its value is extremely stable. That means it’s worth the exact same thing to everyone. (Because it’s been marketed that way, for so long.) Are you selling a digital product or service that’s gold?No. You’re selling milk. Lots of people are dairy intolerant.Some don’t want anything to do with what you’re about.Others consume it daily and will rely on it.Still more people will have some occasionally, buy it if it’s on special, love it in a coffee, but just always fo

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It’s OK To Plan Your One Next Step

It's OK To Plan Your One Next Step Sometimes, it’s perfectly ok to just plan your one next step. The highs are high, and the lows can be lower right now. Break your tasks down more than usual. If you know you need to make 10 sales calls this week, and it seems daunting, here are some pre-money moves: Schedule a session with your coach and ask for support with sales. Schedule time in your calendar to follow up your leads. Schedule in 15 minutes a day to meditate. Block out time in your calendar FOR the sales calls to make sure you have childcare, (or can plan for

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Should I Be Vulnerable Online About My Struggles?

Should I Be Vulnerable Online About My Struggles? It’s a conscious choice not to consistently over dramatise our hardships and struggles. Firstly, because sometimes we SHOULD present it in a way that focuses on our previous events. We all have the right to story tell as we see fit to get the results that serve us best. Referring to them instead as ‘challenges’ or ‘events’ is healthier, and it sure will over time rob them of their power, but it robs us of our current identity and we already struggled to build or rebuild that after trauma. We are a work in progress and whe

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Connection Equals Being Truly Seen

Connection Equals Being Truly Seen You know when I got really happy? When I eliminated everyone from my life who would attempt to shame or tease me for finding mainstream things as equally beautiful as the quirky, unique, offbeat and eclectic. And as I looked back, I began to identify this overwhelming pattern of people who sought significance through always positioning themselves as uniquely different. Maybe some never quite felt they were enough, if they teared up at something beautiful. Maybe some felt it a weakness if things like tacos and cats and rainbows brought

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